What Is Digital Action In The Near Future?
Place, price, product and promotion. Over time, the core principles of marketing are the same. Digital progress has opened up more avenues than ever before. But the core principles remain the same.
Artificial intelligence and automation through Toronto’s leading SEO company
Artificial intelligence(AI) was initially a promising technology, but it was not suitable for marketing. But from the first day I entered the industry, I became a reality in science fiction, and the company used it to perform multiple tasks related to marketing. For example, customer identification, customer repositioning, procurement and navigation mode monitoring. AI is not about making and obeying rules for computers, but about discovering customers’ characteristics, developing personal information, customizing and promoting the biggest things that can make everyone happy.
AI has created waves, but enterprises without money to invest in machine learning rely on automation to perform similar tasks. Automation improves the efficiency and time of e-mail marketing. This enables the company to quickly respond to planned situations, reduce missed opportunities, and strengthen interaction with the brand.
OMNICHANNEL to Multichannel
In addition to AI, it also has the ability to track customers in all channels. Omnichannel means that no matter customers use the same platform or switch devices or channels for all interactions, they can interact with the company through all media and provide seamless services.
After you received a reply on social media, did you receive any other reply when you called or sent an email to the company? You can connect to the Internet, social media applications, mobile devices, eBay, Amazon and other markets, even physical stores, and contact customers through the entire channel. At the same time, they explore and buy in the way they like. The existing multi-channel strategy can see restart and restart when entering a new stage, but the entire channel can ensure that you know where they were formed and improve the probability of successful purchase.
Voice search
You should have heard about my trusted family Google, Siri and Alexa. They help me research information, buy books, and even turn on or off the lights in my home. Of course, we are all lazy, but with the increasing popularity of family assistants, voice search has become a new way of digital marketers. Now is the right time to learn how they work.
People all over the world are using more and more devices to organize their lives and families. They let assistants ask questions, rather than sitting at a desk or taking out a smartphone. This means that websites should be more thoughtful about how to improve their content. Entering queries into search engines is very different from the way people use assistants. Therefore, it is more important than ever to reply to the content selected and used by users and provide detailed information.
Improve CRO and website environment
User experience is the core element of the marketing equation and the key to the conversion of traffic into sales. With the development of network technology and the improvement of data rate, and the development of web page compression technology, the page loading speed is dramatically accelerated.
Accelerated Mobile Pages(AMP) and Programmable Web Applications(PWA)
Most of Google’s traffic now occurs on mobile devices, so page load time is more important than ever. Quick Go to Page(AMP) will load for 5 seconds or more. Although AMP is not an element of ranking, fast pages will reduce depressed users and abandoned conversations, which is website speed and participation rate.
Programmable Web Application(PWA) is a mixture of common web pages and computer applications. A fast, user-friendly platform, whether operating system or hardware, can provide a better user experience than existing websites.
Local advertising
As we become more and more complex, mobile browsers continue to break down desktop browsers, and their tolerance for pop-up windows and content blocking advertisements is also declining. I kept clicking on the “; back”; the button leaves a site with live chat components, pop ups, and footer countdowns to obscure the default content. Regional ads are integrated in the website design, similar to the old newspaper columns, and do not occupy the entire screen. They are also not often considered advertisements. Instead, they sit in the background of the website content and charging results that appear at the top of the Google search results page. By using fashion ads to make you look more elegant and less arrogant, you can eliminate the rustic atmosphere brought by most banner ads and pop-up windows on the website.
Content marketing is still a powerful force
Digital content marketing is the core element of all marketing plans, and it continues to develop with changes in the environment. Every year, the bar will say: “; good content”; as institutions and enterprises mass produce more excellent and extensive documents, visual and audio content, the challenge of accessing video and other media in the past 10 years is now accessible to almost everyone, so the standards are growing exponentially. Content marketing is expected to continue to develop and grow as marketers discover new ways to connect with more and more specific audiences using increasingly sophisticated technologies and equipment.
videotape
Video is still the happiest content type. High quality video content provides flexibility and sharing. These well made short films are very suitable for reaching a wider audience through a wider range of devices at the best time of the day. Do you remember how you prevented advertisements on TV? Now people are looking for things to see when commuting, working or resting. In the past, TV was the simplest media, which allowed most people to watch TV as much as possible without looking at the screen. Today’s modern marketing videos can enjoy the same convenience while providing convenience and mobility.
AR and VR
VR and AR have spent some time to achieve accessibility and cost-effectiveness, making them indispensable marketing tools. Nevertheless, this technology has improved more than ever. Augmented reality(AR) can overlook the CGI of physical space seen through smart phones or glasses, and virtual reality(VR) completely contains images and settings generated by computers.
last,
One thing I can say about marketing through digital channels is that Toronto’s leading SEO company has ushered in an era of technological innovation. Regardless of the size of the enterprise or industry, the latest innovation should be integrated into the marketing strategy to stay ahead of customers’ pursuit without forgetting past successes. Many channels and Ricky can study and aim, and subtle details and personalization can make a huge difference in the way customers interact with your brand.