How Google Can Better Rank Local Search
Optimizing local search engines is important for all businesses. Almost 50% of Google searches look for local information. This means that if you do not optimize the website for local search, you will lose many potential customers. In short, if you want to maintain business relevance, local SEO is the most important.
Local SEO improves the visibility of online business. Similar to organic SEO, but with additional geographic aspects. The optimized website can get a better ranking on the search engine results page of local search.
Have you ever observed how the first three blocks on the map are clearly displayed when entering the service name in this area” This is the way Google, known as Google 3-pack, shows 1 to 3 bits of local search results. These three results will inevitably bring a lot of local traffic.
So how do you optimize your website to enter this coveted package? Here are five key technologies that can be used to improve local SEO: As an enterprise owner, you should not waste time to implement these technologies to your advantage.
Google My Business Settings and Optimization
The first step in local ranking is to create Google My Business(GMB). Do you know that it has the greatest influence in the regional ranking? If enabled, Google will display services faster in local search results.
There are more opportunities to show on Google 3-Pack. In addition to search results, search engines also use maps and GMB data from Google assistants.
Setting up GMB pages is not difficult. You might even have one. But is it done? You can visually see how complete the configuration file is. It is recommended that you complete 100% of all necessary fields. When you are doing this, please pay attention to your business address and contact information. This is very important for the GMB page. Now the optimization is as follows:
Use keywords in text.
Enter the service opening time.
Add more high-quality images.
Respond to customer feedback.
Track GMB results.
In the site footer, enter the organization name, contact address, and number.
This is something that many business owners tend to overlook. You can improve your search opportunities locally by entering your company name, phone number, and address in the site footer. This operation must be performed in HTML in the footer. Do not use images. The image cannot be included in the search results page because the search engine cannot view it.
In fact, if you want to improve the local popularity, you can use Google Markup Helper to make more efforts. This function is used for structured data, and can format various components of website pages. It helps Google better understand what is written on your web page. Of course, it increases your chances of getting a better ranking locally.
Optimize Web Content
It takes enough time to optimize the page content. When you do this, local keywords and location names are used. Add a local keyword to another page. Used for text, title labels, and meta titles. But don’t miss it. Note the keyword density. If the content becomes higher, it does not appear in the local search.
Create a unique target page
Creating unique destination pages for local businesses can provide the online visibility you need. However, you must ensure that each landing page contains relevant keywords for specific content and locations. Duplicate content does not help improve the ranking. When creating target pages for other locations, remember to place the location name in the URL.
Last sentence
When you start to optimize your business site for local search, you will be surprised to find that local traffic will increase significantly. In order to improve online ranking, please implement the above simple tips. Uniformly optimize local search to get ideal results.