Interpretation Of Digital Fashion Technology
Digital fashion refers to the virtual representation of clothing and clothing in virtual environment. Clothing is made by 3D software, pixel materials and computing technology. Digital fashion is also known as the interaction between fashion and digital technology. For example, ICT in information communication and technology has penetrated into traditional fashion, affecting the experience of fashion consumers and potential consumers.
This interaction occurs on three basic levels. First, ICT tools and technologies are used to design digital fashion clothes, and industry organizations use ICT technologies. Second, ICT directly affects marketing, circulation and sales. Social media platforms and digital advertising provide interesting opportunities for digital fashion brands to sell their products. Finally, the new communication technology is widely used to communicate with various stakeholders(customers, investors, customer layer), helping to create a digital fashion world.
Digital Fashion: An Interesting Technology Trend
The fashion industry is experiencing a painful transition from analog to digital due to the novel coronavirus pneumonia pandemic and global temperature rise, which forced the clothing industry to achieve sustainable growth. In the face of these challenges, in order to continue to prosper, fashion brands are adopting digital prototyping methods to reduce waste and simplify physical production.
although many global brands are adapting, the foresight of some other industries, in the context of changing consumer desires and fashion consumption, looks at the challenges of the industry and re creates themselves. One of the revolutionary changes in digital fashion is the use of digital fashion NFT by players such as Digitalax.
One out of every three women thinks clothing is “fashion”. After the “ball” is worn for 1-3 times. Therefore, imagine the world of clothing and clothing that is not made of fabrics but of pixels. Sounds strange, doesn’t it? Not anymore. Fast food fashion has popularized the concept that taste is similar to new clothes. Considering this concept, we can clearly see why digital fashion has become a more diversified, customer-centric and flexible fashion consumption mode.
In fact, social media reinforces the notion that high taste is often synonymous with clothing. One sixth admitted that they would not wear clothes when they saw them online.
Welcome to Digital Fashion.
Emerging technology proves that you can have all kinds of clothes in your wardrobe. Digital clothing made of pixels rather than fabric is very popular. In real life, you can have a minimalist wardrobe, but on social media, you can express your digital self with thousands of different designer clothes.
Digital Fashion and Game Culture
On the surface, digital fashion seems to come from the future, but actually planning our digital image has become a new reality. In social media, users use outsourced applications to manage digital shapes. From the best performance in LinkedIn to the beauty cultivation in Instagram, users have proved that they are very considerate of their online image.
For serious players, digital fashion is skin. They are talking about weapons and equipment that adorn online avatars. For example, in Avatar, ordinary digital skins cost players between $5 and $25. Although these skincare products are only for the sake of beauty and do not affect the ability of players, they jointly show the market of virtual self-expression. The rarest and most unique skin, such as the skeleton cavalry skin, is often sold online for thousands of dollars. In fact, experts predict that the skin market will reach 50 billion dollars by 2025. Digital fashion perfectly integrates virtual reality into our game experience, breaking away from analog and traditional fashion.
Why Choose Digital Fashion Technology
Digital fashion allows consumers to establish a more emotional and intimate relationship with the brands they see and love. Not only has digital fashion become more versatile and easy to obtain, but various fashion brands also prefer to display their collections through digital stories, video albums, and backstage peeks. Considering these serious issues, digital fashion technology enables brands to establish a strong and close relationship with the audience.
If clothing and fashion brands want to survive under the influence of the covid-19 epidemic, building brand value is equivalent to them. Most consumers try to understand the communication, values and significance of the brand. Digital fashion technology provides enterprises and consumers with the power to interact with brands and corporate culture to establish long-term, profitable and sustainable business relationships.
Digital fashion has shown that there is no limit to digital fashion. The brand has space to cast a net without consuming resources. Digital fashion can contact unlimited industries and markets without selecting exhibitors and exhibitors. For example, in less than four days, “Night View” and friends’ zoom adventure had 3 million hits on YouTube and 1.2 million on Instagram TV. This makes video one of the most popular videos of Louis Vuitton and shows the potential influence of digital fashion activities.
Finally, digital fashion allows traditional fashion to soar in new fields. Through digital fashion, we see a new possibility of consumer behavior. For example, digital fashion retailers use virtual reality capabilities to allow potential buyers to try on clothes before buying. The special estimation capability built into the virtual reality is a classic supplement to the purchase accuracy to avoid waste and consumer dissatisfaction after purchase.
Digital Fashion Technology Trends
● Artificial intelligence – fashion brands use artificial intelligence to predict trends, promote sales, and improve customers’ purchasing experience. Touch screens and chat robots simplify business communication and improve the relationship between digital fashion retailers and digital consumers.
● Internet of Things – Digital fashion is driven by the built-in functions of highly connected device networks(phones, laptops, tablets and computers). The Internet of Things refers to the network of machines that send and receive data signals, so that communication and interaction between users can be shared. Consumers use smartphones, tablets, laptops and computers to access digital fashion retail platforms and order on digital e-commerce fashion platforms.
● Big data analysis – through big data analysis, enterprises can adapt to various processes and business areas, such as supply chain, marketing, project management and circulation. New software tools available on the market allow you to get real-time feedback on the quality, nature and status of fashion products from brands, markets and factories. In terms of digitalization, brands such as Digitalax have established the first digital fashion operating system, allowing consumers, brands and customer partner groups to interact with various digital fashion products in real time.
● Virtual and augmented reality – One of the unique applications of virtual reality is to let consumers try on clothes before making a purchase decision. This function improves accuracy through user-defined measurement functions. The integration of augmented reality technology means that you can buy fashionable products that customers think they have tried.
The Future of Digital Fashion
The famous historical saying of Friedrich Nietzsche is “; people who have seen dancing are considered crazy by those who cannot hear music”. Nietzsche’s idea may be related to the avant-garde idea of Amber Slotten, a Dutch fashion designer who co founded the structure company. Slotten is the window behind the digital fashion house that uses the blockchain to sell exclusive digital designer clothes. It is the genius of the righteous and the enemy. Based on Slooten’s success and philosophy, market globalization means the collapse of brands that do not enter the new frontier and the transition to digital fashion.