The Future Of CMS: Four Trends That Should Be Taken Now
Content management systems have a long history, ranging from brochure style static content websites to dynamic content websites, and closed and open source CMS introduced in the early 2000s.
In the 1920s, the trend we faced may change the way we cooperate with the market and the way we manage content.
Headless CMS
In the logic of the existing CMS, the back end and front end of the website form a system. In fact, this means that each platform uses its own architecture to create its own content and configure its own interface.
The existing single CMS consists of the following parts:
Read and write databases.
Edit the management interface of management content.
Combination of reading and writing.
The front-end combines the data in the database with HTML
Headless CMS is missing # 4. On the contrary, RESTful or GraphQL APIs are available for other systems to access data managed by the Admin UI.
How does this work? What’s good about it
Since the front end does not exist, developers must now create their own websites and use the REST or GraphQL APIs of the headless content management system to access content.
Advantages include:
Developers can use any technology they like. There is no need to force the use of specific CMS technologies.
There is no need to handle errors in the existing stack. It is easy to make radical technical decisions, restart some websites or optimize the core network location and speed.
However, headless CMS is not limited to websites. It can transfer content to the desired location through APIs. There are many kinds of them, and the following are the most popular.
Content Stack
Chase, Icelandar, Holiday Inn, Mattel, McDonald ‘s, Mitsubishi, Riot Games, Express, Sephora and Shell rely on Contentstack to process content. This is a “headless” content management system, which encourages microservice based technology, API priority, cloud native SaaS and headless. The price starts from $995 per month and you can try it for free.
Cloud CMS
This is an API priority, headless cloud based content management solution provided through SaaS or On Premise. The starting price for the SaaS version is $200 per month. Partners include Docker, Evolved Media, Metaversant and Tenthline.
Mentally normal
Unlike the other two, Sandy has a free plan, which uses cash collection and cash payment. The starting price is $99 per month. It is a brainless real-time platform for structured content. It also comes with an open source editing environment called SanityStudio, which can be customized using JavaScript and a real-time managed data repository.
artificial intelligence
The WYSIWYG interface and drag and drop compiler have existed for some time, but AI will provide more possibilities for content producers in the future.
An example of this is to strengthen the connection between the back-end and front-end monitors through AI function integration APIs.
By adding AI to the hybrid, Headris CMS can provide content on mobile devices through the chat robot interface.
In fact, according to the white paper “Promoting Investment Returns through Artificial Intelligence”, executives in various fields said that they planned to increase the AI related budget by 8.3% annually in the next three years.
More hybrid and cloud based CMS
The trend of headless CMS is increasing, but not everyone agrees with this concept. Many publishing houses are facing the problem of insufficient visual interface. This is where hybrid and cloud based CMS can work.
Hybrid CMS integrates existing and headless methods into a single system for flexibility, context, and creative control. This path applies to many technologies. For example, CMS WordPress is the most popular in the world. It has gained headless features by adding REST APIs.
In contrast, cloud based content management systems are not new, but have existed for some time. But there has been no progress. More and more authors and enterprises are migrating to the cloud. This simplifies content management and improves operational efficiency and scalability.
Optimize voice based search
It is predicted that the number of voice search assistants will increase to 8 billion by 2023. One way for content management systems to take advantage of this growth is to optimize voice search as a function.
The most common query type is question. People are paying attention to who, what, where, when, why and how. They are generally looking for something special. For example: “Where is the best beach destination for autumn vacation in Europe?” Intelligent devices give priority to different ranking factors and choose answers different from text search. The answer to the SERP function is as follows:
Segments are strictly selected.
Knowledge panels, charts, and boxes
Directory list.
People are also asking.
Answer box.
In addition, many voice search technologies, such as Apple Siri, Google Assistant, Amazon Alex, and Microsoft Kotana, are being actively used, so remember all these technologies.
All this means that a good CMS must meet the following requirements:
It should make it easier for users to use websites on mobile devices.
It should be easy to optimize voice search.
You must be able to easily and appropriately render content, such as automatically using structured data such as Shema. Org, social tags(such as Open Graph, Title tags, H1s, H2s, and image alt tags).
Must be able to integrate with local lists, data hubs, and directories.
It is best to make life easier through automation: automatically check broken links, website map updates, internal link suggestions, etc.
abstract
No head or retain existing CMS depends on business needs, but AI and voice search will continue. Over time, their use will become more prominent before website owners need to adapt or go out of business.
Then why not take action now to gain the upper hand? The competition of recruiters at the initial stage is weak, and the number of potential customers is larger. This is a good opportunity to consolidate advantages before competitors catch up.